Welcome to BubbleBurster.co.uk - Bubble Burster.co.uk is a unique and novel business service, I will tell you why your business idea will not work.
Sorry, but I'm not going to be nice to you, in fact, if you fit into one of
the categories below I'm going to burst your bubble!
- You have a business idea that you would like to exploit
- You are about to setup your own new business
- You have recently set up a new business
What do I mean by 'burst your bubble'? Well, I'm going to tell you, in no
- why your business idea is worth zilch
- that your business model contains more holes than a sieve
- why your business has as much chance of staying afloat as a brick
- why you should stick with your day job rather than pursue your 'dream'
OK, maybe I'm being a little over-dramatic, but be sure that I'm not going
to tell you what you *want* to hear, but I will tell you what you *need* to hear.
This service is not for everyone or even most people, in fact,
the vast majority of people would much rather exist in a continued state of
denial with their heads firmly buried in the comforting sand than hear what
I have to say. It's your business idea, you are wedded to it and it's difficult
to see it as it truly is, warts 'n all as they say.
The problem you face is that all the people you might have asked for guidance,
help and advice about your business idea have the same agenda. You speak to
your accountant, the bank manager, your loved ones, Business Link, friends
business idea and they all come back with pretty much the same thing... "what
a great idea". You walk, head held high, in the belief that you are the
future MD of some international mega corporation. The trouble with the approach
you've taken for testing the soundness of your business idea is that you've
asked all the wrong people because they either:
- don't want to hurt your feelings
- don't know anything about starting and running a successful business
- are paid to help support you in your present / intended venture i.e.
they will help you make the best of a bad decision.
If you don't believe me conjure up a business idea that's a bit naff and bounce
it off a few of your mates, ask your partner whether they think it's got any
merit. Better still book an appointment with your accountant or a Business
Link advisor... I'm betting they will not tell you the idea is garbage but
they will instead offer ideas about how you can make the business idea *less*
garbage! I'm not deriding the function that bodies like Business Link perform,
I actually think they're great and I've used them myself on numerous occasions;
the point I am making is that they start with your idea and try to make it
better, they don't start by critiquing the idea itself. Surely there's more
money to be made by optimising and refining a solid business model than by
trying to squeeze some worth out of a business idea that was flawed before
it even left the drawing board?
What I give you is honest, direct and expert advice about your business idea – I
do not know you so I do not feel obliged to be either nice or unpleasant to
you. You are challenging me to find weaknesses in your proposed business model,
if I can't do that then you really should sleep better at night and have much
more confidence in your business idea.
I started this page with the word 'sorry'... while I am sorry if your business
idea turns out to be a duffer I am not sorry about bringing this to your attention.
By doing so I will be saving you a whole heap of time, money, effort and tears
that you might otherwise have poured into your business venture without any
return. If your idea is worth diddly squat then the sooner you realise it the
sooner you can think up and plan a better one, one that might actually mean
you do end up as that MD of that international mega corporation in a few years time!
Aren't I being extraordinally arrogant by telling you your
business idea will fail?
If you would like an honest assessment of your business idea from an authority in starting and running businesses and would like to benefit a charity at the same time then please contact me.